I can’t believe there is only 6 weeks left in Mpulse’s 52 week campaign. One song per week for A YEAR. We’ve been covering the campaign extensively, almost from the beginning, and I can’t believe it’s coming to an end.

In Pulse’s newest he gets his Kanye on, dubbing the rest of the competition “regular.” He’s not calling himself “a God” (cringe) and he has the bars to back it up. One of my favorite lines is “taking a trip with the fam, I might just do it again.” No explanation needed.

The triple threat is at it again, as Keef Boyd, Lyle LeDuff, and Don Cannon come through on the production chops. This is their best beat yet, meticulously crafted, and reminiscent of the new millennium hip hop era.

I still feel like people are sleeping on Pulse, so get in tune by peeping the full campaign playlist.