This dissection series has been a blast for me. It’s such a fun way to learn about content that I find so compelling.
For the last two posts (C$ + Säge The 64th Wonder) I asked about these artists about the way their new songs came to me. Today we are getting the low down on a new music video from another Chicago mainstay, Pavy. He recently released the visual to Drift which is off of his upcoming album Me, By Jonathan McCoy that will be released on the 25th of October. After seeing some of my blogger friends write about it, I knew I had to check it out. I wasn’t disappointed.
The director of the short film, TPJ, also gave us some insight. Read on.
Hey Pavy! Thanks for giving us the chance to talk to you about your new music video!
Pavy: Of course. First off, I want to thank you for even reaching out to me. It’s much appreciated. I included TPJ on the interview because I can’t answer those questions about visual motives. He came up with the concept and everything.
TPJ directed the film and I have to say he did an excellent job. Has he filmed other music videos for you? How did you guys link up?
Pavy: TPJ is one of my best friends. I’ve known him going on almost 7 years now. This is around the 35th video we’ve worked on together at this point. Mostly every video you see from me, he’s shot.
There are some shots of sunsets and palm trees in the beginning, along with buildings closer to the end. Where is the video filmed? Is this where you live?
Pavy: The video was filmed in Los Angeles. Some of it was filmed at the Santa Monica Pier, and the rest of it at random places around Venice. I do currently “live” in LA. — I say “live” because I’m usually there just as much as I’m in Chicago, currently, but with winter coming I’ll probably be in LA a lot more.
Some cool color effects were used in the video. The smoky blue in the beginning, the center of the Ferris wheel. What made you decide to focus in on that? Is there a meaning behind it?
TPJ: The meaning of the smoky blue just stems from what I saw when I first heard the song. I’m a huge fan of the iTunes visualizer. I love how it blends all the colors together and every second the visuals are different than the previous one. My idea was to make the video look like an iTunes visualizer in the sense of lots of colors, lots of movement and no two shots are going to be the exact same (minus the performance shots). The blue just matched the tone of the record and I ran with it.
Did you have a vision in thinking about the video? How much input did you have? How much input did TPJ have?
Pavy: I really can’t take credit for this one. TPJ heard the record and approached me with a concept, I feel in love with it and said let’s shoot it. At the most I might have said “Hey, we should do this type of shot” but I can’t take credit for this one. That’s all TPJ.
I loved how there were a lot of scenes that cut back and forth. It wasn’t in continuous motion. What was the significance of that?
TPJ: This comes from that feeling you have when you’re intoxicated. Memories seem to play backwards and forwards in retrospect. Those moments when we indulge and “drift” away often aren’t complete when we remember them. The cutting back and forth symbolizes that. I wanted this video to be a visual journey you take with Pavy. If you cut off all the lights out and watch the video on a big screen you get the full effect of the journey, colors and the overall mood. It’s meant to be a visualizer with a story.
Drift is your second single off your upcoming album “Me, by Jonathan McCoy” which drops October 25th. What can we expect from it?
Pavy: “Me, By Jonathan McCoy” is probably my most personal and best work. I don’t really know how to sum it up besides the fact it’s completely, unapologetically, just me. Hence the reason for the title. Jonathan McCoy is my government name, if you’re wondering. Also, this is the first project I’ve done solely with one producer which was Tommy Avery. It’s probably the first project that I’ve done that’s had one core and central “sound.”
The next video (which you announced this morning) will be “until the morning.” You mentioned you’ll be dancing under a disco ball. How does this differ from the “drift” video?
Pavy: Actually, all of the videos I’ve dropped (Love, Life/The Walker & Drift) are all part of a four part series that interconnects. I’ll put it together at the end for your guys viewing pleasure. Basically it’s just a continuation of the story. So, you’ll have to just wait and see. What I can say is that we were inspired by the Michael Jackson “Rock With You” video for this particular video.
Any last thoughts or shout outs?
Pavy: First off, I want to thank you guys at Flowsfordays for even reaching out to me. Secondly, “Me, By Jonathan McCoy” drops October. 25th. Last but not least, if you’re in Chicago I’m having a listening party for my album on October. 22nd @ Underground Wonder Bar from 6-9. I really hope to see all you guys there.