Skipp Whitman has done it again! FFD has featured the California MC at least a dozen times, but Freest’aisle may be his most impressive yet. If you’ve been keeping up with his output, it’s common knowledge that he is a master at putting together music videos that NEVER grow stale. ‘Freest’aisle shows Skipp grocery shopping while still putting together the slickest of bars. His secret weapon is his relatability – never showing off, but making great hip hop music with the simplest of ingredients. Another successful  Sebastian Ruiz collab is in the books.

Freest’aisle will be featured on Skipps’ UFSV#3 coming this spring.