Rob Flo is a fresh talent out of North Carolina influenced by the likes of Blink 182, Outkast, and Kid Cudi. Utilizing so many different sounds and musical time periods has made me an instant fan – further fueled by his newest single SWERVE. The song is hard to pin down – and it’s not meant to be. He tags it as pop – an accurate description of the catchiness throughout.
It’s not just a radio ready single – he has a melodic tone and incredible songwriting skills. Rob has worked with Kevin Abstract who stands as one of my favorite artists, who, like Rob, isn’t afraid to push boundaries and think outside of the box. Rob says he “wants to make music that gives people actual feelings and vibes, not just something you turn up to at a frat party. I want to reach an audience of kids who feel left out, music for the outcasts.”
The actual song is, quote, “about me being broke but on the verge of something big. Something I want all artists that are working from their bedroom to realize. We’re the future. Our idols are getting older but so are we. There’s no time to stop and think, somewhere there’s a kid in his room working twice as hard as you, no breaks.”
His previous project, Teen Heartthrob, garnered a lot of attention, and his fan base has grown even more loyal. Honesty is key in this industry, and Rob is not afraid to share his feelings and thoughts. Stream above.