“Would you die for yours?” An exploration of Kendrick Lamar’s Music Video, “Loyalty”

Love is strange. It can turn you into someone you’ve never know. “Love is like a drug” may serve as a tired cliche, but can often be true.

Kendrick Lamar’s music video for Loyalty, directed by Dave Meyers, plays on the oddly insane relationship between two partners in crime. It takes crazy, cunning and Loyalty. It’s no ordinary trust, though. It’s an unbreakable bond that stems from love. Comitatus.

Bonnie and Clyde, The Joker and Harley Quinn, and now Kendrick and Riri have all taken the infamous leap of faith into dream-like state of Love and Loyalty that only few can understand.

In Warner Brother’s 2016 production of Suicide Squad, Jared Leto and Margot Robbie play The Joker and Harley Quinn, two characters we’ve seen many times, but never like this. Action-packed scenes are strung together to explain Quinn’s devotion to The Joker and how the two became one. K-Dot’s music video appears to be a tribute to their love story.

Multiple scenes from the Loyalty video seem to parallel those that are in the DC film. Kendrick holds Rihanna suspended atop a multistory building; the Joker stands over Harley just before she dives into a chemical bath. Kendrick and Riri swerve and do donut and the Lambo, while the Joker and Quinn joyride in their own while running from “The Bat.” The most touching of them all though, is the bone-chilling imagery of the two psychos in their respective worlds; embracing one another in the most dangerous environments – chemical baths and concrete jungles.

Love is poetic. It can bring you peace, but cam also break you to pieces. When it’s mixed with crime, that emotional bond becomes unbreakable.  Desire becomes surrender; surrender becomes power. Would you die for yours?