Artist + producer Jared Lanell has created a new genre in just one song. I feel more than confident in saying that. pLAy is a track full of video game bleeps, distorted vocals, complex word play, a spastic flow and infinite amounts of energy. My description doesn’t do the song justice, so please press play. Not only does Jared demolish the beat…he produced it!

He is a part of the Cold Wind creative collective that has recently posted a playlist of songs (below.) I don’t know much else about them, but given the great songs in the playlist, they are a team to watch.

The trailer to pLAy just dropped, which you can peep below. Look out for that impacting soon. Follow him on Twitter for updates on all things Jared.