As promised, consistently dope rapper Jayaire Woods has dropped the official music video to song Sincere. The track was dropped quiet awhile ago but was met with rave reviews all over the web.

Pitchfork gave a great review of it when it dropped, but there is even more to be said with the addition of the visual. It’s an artistic view on what seems to be a typical day in Jayaire’s life. There are bouncing cars, ride arounds with friends, liquor store runs and fans excited just to be around him while he’s rapping.

The great thing about Jayaire is that he always seems comfortable in his environment; confident and even-toed with the moves he is making. His latest project, Free The Fall was a strong offering so hit that link to stream.